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I Love Coaching Generation Y! June 22, 2010

Posted by franciecooper in life coaching, life lessons, Uncategorized.
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A couple of weeks ago, I had the privilege of doing a radio interview, Coaching Generation Y to a Happy Future with Tamara Bell, the host of Keeping up with Gen Y on WomensRadio.

Since many of my readers are trying to attract and retain employees and customers in that age range (generally 18–30), have children between those ages, or are members of that group themselves, I’ve decided to devote today’s space to shedding a little light on these young adults.

Let’s first look at a few interesting facts. There are approximately 80 million Gen Y’ers in the world, and they make up about 25% of the U.S. population. They spend approximately $200 billion a year, and have a major influence on parent spending. Sixty-six percent of Gen Y’ers voted for Obama. Ninety percent own a computer, and 97% own a cell phone. They spend more time online than watching TV.

Employers, here’s a stat that may cause you some sleepless nights: the average Gen Y’er will change jobs 10 to 29 times during his or her lifetime, and the average time in one job is 1.1 years. They have seen their parents work too hard and have noticed a lack of company loyalty towards them, illustrated by lay-offs and downsizing. They have also seen the negative impact of unfulfilling work on an individual’s well-being.

Parents, the report card isn’t too great for us either. (I have two Gen Y sons myself.) Gen Y has seen their parents center their lives on work and, as a result, have no work/life balance.  They have seen a lack of investment in personal relationships which has resulted in unprecedented numbers of divorce. They have seen that money and an affluent lifestyle do not provide happiness.

Folks, they have seen all this and they do not want the same for themselves or their own families.

As a Life Coach, I see a lot of good things about Gen Y. In their attempts to make the world a better place, they’re starting with themselves by first identifying their life purpose, and then finding fulfilling work. From my perspective, this can only lead to a happier, more peaceful world. Gen Y is also leading the green movement, which can only be good news for the environment. Plus, they are very concerned with contributing to the greater good by volunteering during their free time.

This week find a Gen Y’er in your circle of influence and spend some time getting to know his or her values, ideas and ambitions. My guess is that you’ll be pleasantly surprised!

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