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The Business of Commitment October 15, 2010

Posted by franciecooper in life coaching, life lessons, Uncategorized.
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What level of commitment does it take to create a successful business empire? In talking with my son last night, whose employer is fashion icon Ralph Lauren, he explained the complicated structure of a corporation with more than 14,000 employees and a value of $4.97 billion. It was mind-boggling and imagination-expanding and the business of commitment took on a whole new meaning.

I’m fascinated by the American Dream story of my son’s boss. Ralph Lauren was born Ralph Lifshitz on October 14, 1939, in the Bronx, New York. He was the youngest of four boys in a middle-class Jewish family. Apparently his sense of fashion was obvious at age 12 when he got an after-school job and used his extra money to buy expensive, name-brand suits.

After graduating high school, spending some time at City College of New York, and serving a stint in the Army, he married and got a job at A. Rivetz and Co., while designing neckties on the side. Lauren took his line of wide, colorful ties to Bloomingdale’s. They insisted Lauren remove his name from the ties’ label and make his ties narrower. Not giving into the retail giant, Lauren stuck to his guns and refused to sell to the department store under such circumstances. The rest, as they say, is history.

So, back to my theme for this month, what level of commitment does it take to create this type of business enterprise? How does one parlay a necktie design into a multi-billion dollar company?

It seems to me it still goes back to commitment to self. If he had caved, succumbed to the demand to change his aesthetic, given up his name, had not been committed to his own dream, and had not been confident in his sense of self, Ralph Lauren would not be the household name it is today.

So, this week, make that commitment to listen to your own voice. Muster the confidence to believe in your own dreams, follow your own heart, stand up for who you are. You could be the next Ralph Lauren in whatever business you commit to create.

For other inspiring stories, check out this story from Entrepreneur.

– Francie Cooper



1. danny - October 16, 2010

At last a very good article in relation to the topic, continue the good work and also I hope to examine far more from you in the long run.

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